OUR STORY

Our story begins with a deep love for fashion and a constant sense of frustration. Two close friends grew increasingly dissatisfied with their inability to find the perfect trainers that met their expectations. Opening box after box, we felt a familiar disappointment—what we found inside was merely satisfactory, but far from exceptional.

Driven by a shared vision WE EMBARKED ON A JOURNEY

To create our own trainers, catering specifically to individuals like ourselves who refuse to settle for anything less. The fundamental design principle was elegantly simple: function should always guide form. Every meticulous detail, both inside and outside each pair of shoes, was crafted with purpose, devoid of mere superficiality.

his principle stemmed from the place where we found common ground and decided to pursue our passion: Finland. The influence of the happiest nation on Earth permeated our designs, reflected with minimalist aesthetics and carefully curated colour palette’s.

So, it only seemed fitting to name our brand "fin." Following our true passion and establishing an independent label transformed our lives entirely.

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DON'T TAKE OUR WORD FOR IT

CHECK OUT WHAT OUR CUSTOMERS HAVE TO SAY
COASTAL RUNNER BLUE - I wasn’t sure what to expect as it was my first time ordering from Fin, but I’m seriously impressed. The shipping was really fast — I ordered on a Monday and they were on my doorstep by Wednesday. As for the shoes… 10/10. The quality is next level. Highly recommend the Coastal Runner if you want something premium and unique.
MARK S.
AVOCADO 1.0 - I’ve been looking for a clean, everyday trainer and the Avocado 1.0 is perfect. The finish is really sharp — clean stitching, solid sole, and they’re super easy to pair with jeans or joggers.I was also impressed with the packaging and presentation — it felt like opening a pair twice the price.
JAY W.
COASTAL TRACK PANT BLACK - These track pants are honestly next level. The fit is spot on — tapered in all the right places without feeling tight, and they sit perfectly on top of my trainers. The fabric feels premium, with a smooth finish that looks just as good styled up for a casual day out as it does when I’m relaxing at home.
PAUL G. Customer Position Here

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